To raise funds at the BGC of Bentonville annual gala, we needed to craft content that would both educate their patrons about their impact in the local community and evoke emotions, encouraging donations at the event.
Through a short documentary incorporating interviews and activities with students, volunteers and board members, we told the story of BGC as a place of hope and encouragement that changes lives, dispelling common misconceptions.
Our film set a BGC record for in-room donations and surpassed our clients' fundraising goals.