To broaden awareness of McKesson as a diversified healthcare leader beyond distribution, I identified the need for compelling content that simplifies our complex business operations for key stakeholder audiences.
Working across business units, investor relations, and public policy, I led development of our first 100% motion-graphic explainer video. I directed the entire creative process from script to animation while building my team's motion graphics capabilities as a new specialty and expanding our brand foundations to include motion and animation guidance.
Results: This Telly award-winning explainer became a cornerstone content piece for stakeholders, enhancing understanding of our business while demonstrating McKesson's diversified healthcare capabilities beyond distribution. The work elevated content sophistication and established motion graphics as a core brand capability across enterprise communications.
