To drive awareness of McKesson's renewed patient focus and brand purpose, advancing health outcomes for all, I developed a Telly award-winning social campaign that strategically connected customer and potential employee audiences with key mckesson.com content.
Leveraging our in-house creative and social strategy teams, I tested multiple formats, messaging approaches, and channel strategies within a modest budget.
Results: Pulsed over several quarters, the campaign surpassed expectations and exceeded performance benchmarks, earning a Telly award while demonstrating measurable ROI that influenced leadership to expand corporate brand campaign investment.
